This privacy policy explains how Vital SEO handles personal information when you visit this website, contact us, subscribe to updates or work with us. It is intended to describe our normal business practices in clear language.
Who is responsible for your information?
Vital SEO is responsible for the personal information described in this policy. If you have a question about your information or want to exercise a data protection right, please contact us through the Contact Us page.
Information we may collect
The information we hold depends on how you interact with Vital SEO. It may include:
- your name, business name, job role and contact details;
- information you provide in an enquiry, contact form, email or other correspondence;
- information needed to provide SEO consultancy, auditing, analysis or related professional services;
- website, project and technical information you provide to us for work you have requested;
- mailing-list information where you choose to subscribe; and
- limited technical or usage information generated when you use the website, as described in our Cookie Policy.
How we use personal information
We use personal information only where there is a business or legal reason to do so. Depending on the circumstances, this can include responding to enquiries, discussing prospective work, providing agreed services, administering our relationship with clients and suppliers, keeping appropriate business records, protecting the website and our services, and sending updates where you have chosen to receive them.
Our lawful bases
The lawful basis depends on why the information is being used. We may process information because it is necessary to take steps at your request before entering into a contract or to perform a contract, because we have a legitimate interest in operating and protecting the consultancy and communicating with business contacts, because we must comply with a legal obligation, or because you have given consent where consent is appropriate. Where we rely on legitimate interests, we consider those interests against the rights and interests of the people concerned.
Mailing list and marketing
If you choose to join the Vital SEO mailing list, we use the contact details you provide to send occasional SEO insights and updates. You can unsubscribe at any time using the option provided in the communication or by contacting us. We do not add people to the mailing list simply because they make a general enquiry.
SEO projects and client information
SEO work can involve access to information supplied by a client or made available through websites, analytics platforms, search tools, reports and project documentation. We use project information for the work we have been asked to carry out and do not use client information for unrelated purposes. Where Vital SEO processes personal information on behalf of a client, the respective data protection responsibilities may also be governed by the client agreement or other appropriate terms.
Who we share information with
We do not sell personal information. We may use carefully selected service providers where they are necessary to operate the website, communications, business systems or client work. Information may also be disclosed where required by law, to protect legal rights, or to professional advisers where appropriate. We limit access to what is reasonably necessary for the relevant purpose.
International transfers
Some technology or service providers may process information outside the United Kingdom. Where this happens and data protection law requires safeguards, we take reasonable steps to ensure an appropriate transfer mechanism or other lawful protection is in place.
How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing services, responding to enquiries, maintaining appropriate business and tax records, resolving disputes and meeting legal obligations. Different types of information may therefore have different retention periods. Mailing-list information is retained until you unsubscribe or it is no longer required for that purpose.
Security
We take reasonable technical and organisational measures to protect the information we hold. No website, email service or internet transmission can be guaranteed to be completely secure, so we also avoid collecting more personal information than is reasonably necessary for the relevant purpose.
Your data protection rights
Depending on the circumstances, UK data protection law may give you rights to request access to your personal information, ask for inaccurate information to be corrected, request deletion or restriction, object to certain processing, request data portability, and withdraw consent where processing is based on consent. These rights are not absolute in every situation. You can contact us if you want to exercise a right.
Cookies
This website may use cookies or similar technologies for functions described in our Cookie Policy. Where consent is required for non-essential cookies, those technologies should not be used until the relevant choice has been made.
Complaints
If you have a concern about how Vital SEO uses your personal information, please contact us first so we can look into it. You also have the right to complain to the UK Information Commissioner’s Office (ICO).
Changes to this policy
We may update this privacy policy when our website, services or data-handling practices change, or when legal requirements or regulatory guidance are updated. The current version will be published on this page.
Last reviewed: 1 October 2026