Changes to a website can create opportunities for organic search, but they can also introduce problems that are difficult to correct after launch. Site structure, URLs, redirects, internal linking, content, crawlability and indexation can all be affected by decisions made during planning and development.
Vital SEO provides consultancy support before and during website projects, working alongside business owners, marketing teams, developers and web designers to make sure SEO requirements are considered at the right stages of the project.
The support is divided into two services depending on what you are planning.
New Website – Planning Support
Planning a new website or a significant redesign?
SEO can be considered alongside the website structure, content and development requirements before important decisions become difficult to change. We can help define search requirements, review proposed structures and identify opportunities that should be considered before development is completed.
SEO Migration Support
Changing platform, domain, URL structure or replacing an existing website?
A migration can affect rankings, indexed URLs and organic traffic if existing search signals are not properly considered. We provide SEO support before, during and after migration to help identify risks, plan redirects and monitor what happens when the new website goes live.
Why involve SEO before development is complete?
The most useful time to identify an SEO problem is often before it becomes part of the finished website.
When SEO is considered during planning, recommendations can be incorporated into the project rather than introduced as corrections after launch. This can reduce unnecessary redevelopment and gives developers, content teams and decision-makers clearer requirements to work from.
Our role is not to take control of the website project. We provide specialist SEO input and work with the people already responsible for design, development, content and project management.
That can include reviewing proposed site structures, URL changes, redirects, internal linking, crawlability, indexation requirements and other areas that could influence organic search performance.
Vital SEO works as an independent SEO consultant, so our recommendations are focused on the organic search requirements of the project rather than the platform being used or the company building the website.
We can work directly with your developer or web design agency where appropriate, helping translate SEO requirements into practical actions and answering questions as the project develops.
No access to the website is required for the consultancy itself. Where an existing website is involved, access to relevant performance data such as Google Search Console and analytics helps us understand what should be protected or improved.
Independent support for your website project
Planning a new website or migration?
Tell us what you are planning and where you are in the project. We can help determine which level of SEO support is appropriate before development or migration progresses further.
Discuss your website project