SEO planning support for businesses creating a new website or carrying out a substantial redesign, with specialist input before structure, templates and content decisions are fixed.
Bring SEO into the project before the website is built
SEO is easier to incorporate when it is considered as part of the website planning process. Once development is complete, changes to navigation, templates, page structure or content requirements can become more difficult and more expensive to make.
Vital SEO works alongside the people already responsible for the project. This might include a business owner, marketing manager, web designer, developer, content team or external agency. The objective is to give those teams clear SEO requirements while there is still time to act on them.
What we can review during planning
- Proposed website structure, navigation and page hierarchy.
- Keyword and competitor research to inform important landing pages and content requirements.
- URL structure and internal linking opportunities.
- Template requirements that may affect headings, metadata, indexation or internal links.
- Crawlability and indexation requirements, including robots directives and XML sitemaps.
- Content gaps and opportunities that should be considered before launch.
- Technical requirements that need to be communicated to developers before build completion.
Practical recommendations for the people building the website
The consultancy does not require Vital SEO to take control of your website. Recommendations can be provided through calls, written instructions, spreadsheets, screenshots and prioritised task lists, with direct communication with developers where technical requirements need clarification.
Where useful, proposed designs, staging pages or development plans can be reviewed before launch so that important SEO considerations are identified while the project is still flexible.
Planning support, not a replacement for your development team
This service is designed to add specialist SEO knowledge to an existing website project. Your designers and developers remain responsible for building the website. Our role is to identify search requirements, explain their importance and help the project team make informed decisions.