SEO Performance Analysis is a focused investigation into a specific performance situation. We bring together search, analytics and supporting SEO signals to understand what changed, identify plausible causes and turn the findings into an action plan.
Understand what is behind the change in performance
A decline or period of stagnation rarely explains itself in one report. We compare the relevant evidence across Google Search Console, analytics, keyword performance, website crawling, backlinks, competitors, website changes and the wider search environment to build a clearer picture of what is happening.
Traffic and search visibility
Review changes in organic traffic, impressions, clicks, rankings and the pages or queries most affected.
Conversions and outcomes
Look beyond visits to understand whether leads, conversions or other important outcomes have changed with traffic.
Website and technical changes
Investigate technical issues, crawl findings and website changes that may coincide with the performance movement.
External search factors
Consider competitors, backlinks, algorithm updates, SERP changes and other external signals where they are relevant.
Ongoing keyword performance tracking
For businesses that need a consistent view of selected search terms, Organic Keyword Tracking Performance Report is available as a monitoring sub-service. We track an agreed number of keywords daily and provide a monthly report showing the previous 30 days of position changes.
Organic Keyword Tracking Performance Report
Daily ranking history for a defined keyword set, with a monthly 30-day report to identify trends, volatility and changes that may warrant deeper analysis.
Focused analysis, not ongoing reporting
This service is designed for a defined question or performance problem. Our Data Analysis & Reporting service is better suited to ongoing monitoring and interpretation. SEO Performance Analysis goes deeper into a particular situation to establish likely causes and decide what should happen next.
From evidence to an action plan
We report the findings, explain the reasoning and provide practical recommendations and implementation instructions. The exact format depends on the investigation and can include reports, supporting data, screenshots and a consultation call.
Some performance problems take time to investigate and there is no guarantee that a single cause or immediate solution will be found. The purpose of the analysis is to use the available evidence and SEO best practice to make the next decisions clearer and better informed.