Combining websites or domains can simplify a business and its online presence, but it also changes the signals search engines use to discover, interpret and rank pages. A structured consolidation plan helps decide what should move, where it should move and how the change should be implemented.
Map the consolidation before implementation
We review the source and destination websites before the move so important URLs, content and organic performance can be accounted for. The work is then translated into practical requirements for the teams responsible for development, content and deployment.
What the support can include
URL inventory and mapping
Build or review the inventory of source URLs and define the most appropriate destination for pages that need to move.
Redirect planning
Prepare redirect requirements that connect relevant old URLs to their new locations and avoid unnecessary chains or blanket redirects.
Content consolidation
Identify overlapping, duplicate or valuable content and decide what should be retained, merged, rewritten or retired.
Internal and technical signals
Review internal links, canonicals, sitemaps, indexation signals and other elements that need to reflect the consolidated website.
Post-launch validation
Crawl and review the live implementation to identify redirect errors, missing pages, unexpected status codes or other consolidation issues.
How the project works
1. Inventory the websites
Understand the domains, URLs, content and organic performance involved in the consolidation.
2. Define the destination
Map important pages and decide how content and URLs should be represented on the consolidated website.
3. Prepare implementation requirements
Provide redirect, content and technical instructions for the teams carrying out the change.
4. Validate after launch
Review the live consolidation and identify issues that need correction or further monitoring.