Launching a new website is the easiest point to make important SEO decisions before they become expensive to change. We work alongside your business, designer or developer to help shape a search-friendly website before launch.
SEO planning before the website goes live
A new website should not need an SEO repair project immediately after launch. We review the decisions that can influence discovery, indexation and organic performance while the website is still being planned and built.
What the support can include
Website structure
Review proposed navigation, page hierarchy and URL structure so important topics have a clear place within the website.
Keyword and page planning
Use search demand and business priorities to help decide which pages are needed and what each page should target.
On-page foundations
Provide direction for titles, headings, internal linking and page content before templates and copy are finalised.
Technical readiness
Review crawlability, indexation signals, canonicals, redirects, sitemaps and other technical requirements relevant to launch.
Pre-launch checks
Check the staging website for material SEO issues while there is still time to correct them before publication.
How the project works
1. Understand the project
Review the new website, its purpose, proposed structure, platform and launch plans.
2. Plan the SEO requirements
Define the pages, search priorities and technical requirements that should be incorporated into the build.
3. Review before launch
Check the website while it is still in development and provide prioritised instructions for the team.
4. Check the live website
Review the published website for launch-related issues and confirm that important search signals are working as expected.